Finding Your Coaching Niche

Finding Your Coaching Niche

Crystal Layland Entrepreneurship, YouTube Videos

If you are just getting started with your business, finding your coaching niche or consulting niche can be overwhelming. Here is a strategy I used to uncover my niche that you can duplicate and run with in a few short minutes.

How I Decided on a Niche for My Coaching Business

I pulled out the Notes app on my iPhone and the first step was, I took inventory.

I typed, “who am I” and noted down everything that came up for me.

Then, I typed, “what do I know how to do” and “what are my accomplishments”. I noted everything I was good at, all the skills I acquired from my past jobs to my former businesses. This allowed me to see full circle, my skill set.

Next, I sought feedback. I reached out to my current and past co-workers, friends, family, business acquaintances and I asked them 2 questions.

Find Your Coaching Niche with These Two Questions:

  1. How would you describe me
  2. If you were seeking out advice from me, what would be the topic

While this activity is not going to give you a direct answer (I firmly believe the answer lies within you), it will however, help you get ideas flowing.

By doing this exercise, you will find commonalities that you perhaps never thought of.

That is how I decided on my niche when I started my coaching practice in 2014.

I originally started coaching around confidence to women which then evolved into offering business coaching for women who have started their coaching, consulting or done-for-you service business and want to grow it into a full time venture so they can confidently quit their 9-5.

If you try out this exercise, let me know how it goes.

What questions do you have about niching down your coaching, consulting or done-for-you service business? Hit me up in the comments below.

If you’d like my help, apply to work with me here.

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